Tag Archives: social media

Facebook Timeline. A picture is worth a thousand words!

Facebook is planning to make its new Timeline format available for Brands soon. Reports indicate that the announcement will be made in its first ever event specifically for marketers called FMC to be held in New York on Feb 29 Continue reading

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TV and Digital Sitting in a Tree… : Multi-Screen Viewing

Yahoo has released a mobile study showing how people are utilizing their mobile phones during commercial breaks while viewing television. Using data across their mobile properties during major live TV events, Yahoo revealed that activity on their mobile app increased by 12% during commercial breaks and by 125% on Yahoo News through mobile browsers. Continue reading

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Next Generation Media October 2010 from Aegis Media

Next Generation Media Quarterly October 2010 View more presentations from Dan Calladine.

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Rich Media – To Infinity and Beyond Standard Banners

In essence, the difference between standard banners and rich media banners is the file format. That is the simplest way to put it but in terms of providing value to a marketer, that is a much longer conversation. Continue reading

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Things to Consider When Trying to Earn Media

Given the speed with which marketers are trying to get campaigns out into market, the rush to get consumers to think about your brand frequently results in Frankensteined layers of marketing communication. Continue reading

Posted in Bought, Owned and Earned, Emerging Flavors, Social Media, Whole Grain Blends | Tagged , , , , , , , | 1 Comment

Big Brother is Watching You

The infamous phrase out of George’s Orwell’s 1984 sci-fi novel not only set the stage of what was to transform our future, but appeared to be a phenomenon that could only happen far into the future — a time when cars would fly and we all had personal maid robots named Rosie. Continue reading

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Content Creation is Value Creation

People will share their version of a brand’s story with other people, but they don’t care to listen to the brand’s own story. So why bombard them instead of giving something for people to talk about? Continue reading

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Next Generation Media July 2010 from Aegis Media

Next Generation Media Slideshare deck. Continue reading

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