Tag Archives: mobile

Facebook Fought SEC to Keep Mobile Risks Hidden Before IPO

Posted on October 10, 2012 by Kevin Collins

Barbara Jacobs, an assistant director for corporation finance at the U.S. Securities and Exchange Commission, was skepti, as she and her staff vetted the filing to ensure Facebook had disclosed all material information to investors. The claim appeared to be drawn from marketing materials, not a Nielsen study, she wrote to Chief Financial Officer David Ebersman, 42. Continue reading →

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ThinkNear’s Mobile Ads Solves HyperLocal

Posted on September 28, 2012 by Kevin Collins

ThinkNear helps advertisers target mobile ads based on location and real-world context – solving hyper-local. Continue reading →

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AT&T’s iPhone 4S is Tops for Web Browsing

Posted on November 30, 2011 by Kevin Collins

Although Apple ships the same iPhone 4S devices to Sprint, Verizon and AT&T, their performance and features differ once they are configured for each network.

On AT&T’s network, for example, the iPhone can talk and surf at the same time — a feature not supported on Verizon and Sprint’s CDMA networks. Other factors, like call quality and service levels, also differ by network. Continue reading →

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ValueClick Acquires Greystripe

Posted on April 25, 2011 by Kevin Collins

Online advertising company, ValueClick announced on Monday April 25, stated that it will acquire mobile advertising network Greystripe for $70 million in cash. Continue reading →

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Kiip Launches Ad Network For Mobile Games

Posted on April 12, 2011 by Kevin Collins

Real Rewards for Virtual Achievements” is the statement on Kiip’s homepage. Kiip is launching its new mobile game ad network that will deliver free samples and discounts to gamers when they reach individual “achievement levels Continue reading →

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Twitter Removes “QuickBar”

Posted on March 31, 2011 by Kevin Collins

After just a month, Twitter has pulled down its Quick Bar, which was added to the Twitter iPhone app. It allowed advertising to float at the top of the Twitter timeline and display rotating trends as well as sponsored topics. Continue reading →

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GetGlue to Enhance Live TV Viewing with Facebook Check-ins

Posted on March 24, 2011 by Kevin Collins

Using GetGlue, viewers are rewarded with virtual stickers for ‘checking in’ on Facebook during their favorite shows. Continue reading →

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Twitterati Upset Over New Mobile Ad Tool

Posted on March 8, 2011 by Kevin Collins

Twitter’s devout user-base is caught off guard by the new intrusion of mobile ads and surprised over the company’s new push into mobile advertising. Continue reading →

Posted in Digital Privacy, Emerging Flavors, Fresh off the Stove, Mobile, Social Media, Uncategorized | Tagged , , , , , , | Leave a comment

TV and Digital Sitting in a Tree… : Multi-Screen Viewing

Posted on December 10, 2010 by Media Roni Staff

Yahoo has released a mobile study showing how people are utilizing their mobile phones during commercial breaks while viewing television. Using data across their mobile properties during major live TV events, Yahoo revealed that activity on their mobile app increased by 12% during commercial breaks and by 125% on Yahoo News through mobile browsers. Continue reading →

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Reach Out and Touch Someone: NFC

Posted on December 6, 2010 by Media Roni Staff

We’ve all heard seen the explosion in new OOH formats, all with a different twist on driving consumer interaction and engagement. Whether paired with live SMS servers, GPS, RFID, or Bluetooth, there are more and more ways for consumers to … Continue reading →

Posted in Digital Out of Home, Mobile, Out of Home | Tagged , , , , | Leave a comment