WSJs: “All Things Digital”- CEO of India's Snapdeal: "This Is the Pivot Groupon Always Wanted to Make" May 24, 2013Is the next great e-commerce marketplace being built in India? […]Jason Del Rey
- Omar Khan on Security, China and the State of the Mobile Industry (Video) May 24, 2013The former Samsung and Motorola executive spoke at Dive Into Mobile about both the broader mobile landscape, and about his new gig as co-head of security firm NQ Mobile. […]Ina Fried
- Big Blog Bet, Round 2! Tiger Global Puts $50 Million Into WordPress. May 24, 2013It's a big week for blogs: Julian Robertson's Tiger Global has invested $50 million in Automattic, the parent company of blogging platform WordPress.com. Automattic founder Matt Mullenweg says Tiger is buying the shares from early investors and employees, but says the sellers will hold on to "the vast majority" of their Automattic holding […]Peter Kafka
- CEO of India's Snapdeal: "This Is the Pivot Groupon Always Wanted to Make" May 24, 2013
Tag Archives: Creating Content
Dexter – Stepping beyond TV and into an Alternate Reality
With all the success of the show it would seem like the need to engage the fan base to help draw them in for the 5th season premiere yesterday wouldn’t even be necessary, right? After all, a dedicated fan base shouldn’t need any additional incentives to keep their interests peaked when in between seasons. Continue reading
Content integration, who draws the line?
In the past few years content integration has take on new meaning with the “everyone is a publisher” tools that we all love and hate, Twitter, Facebook, YouTube, blogs etc. Celebs, brands and a few nobodies, who are now somebodies, have turned into legitimate marketing powerhouses because of these tools. Continue reading
Rich Media – To Infinity and Beyond Standard Banners
In essence, the difference between standard banners and rich media banners is the file format. That is the simplest way to put it but in terms of providing value to a marketer, that is a much longer conversation. Continue reading
Posted in Creating Content, Emerging Flavors, Rich Media
Tagged Creating Content, digital, rich media, social media
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Content Creation is Value Creation
People will share their version of a brand’s story with other people, but they don’t care to listen to the brand’s own story. So why bombard them instead of giving something for people to talk about? Continue reading
Posted in Creating Content, Whole Grain Blends
Tagged advertising, Content, Creating Content, digital, digital trends, Facebook, internet, Nike, social media, Twitter
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