Tag Archives: Content

Things to Consider When Trying to Earn Media

Posted on August 4, 2010 by Tavo Castro

Given the speed with which marketers are trying to get campaigns out into market, the rush to get consumers to think about your brand frequently results in Frankensteined layers of marketing communication. Continue reading →

Posted in Bought, Owned and Earned, Emerging Flavors, Social Media, Whole Grain Blends | Tagged , , , , , , , | 1 Comment

Content Creation is Value Creation

Posted on July 27, 2010 by Gabriel Cheng

People will share their version of a brand’s story with other people, but they don’t care to listen to the brand’s own story. So why bombard them instead of giving something for people to talk about? Continue reading →

Posted in Creating Content, Whole Grain Blends | Tagged , , , , , , , , , | 3 Comments