Tag Archives: advertising

Twitterati Upset Over New Mobile Ad Tool

Twitter’s devout user-base is caught off guard by the new intrusion of mobile ads and surprised over the company’s new push into mobile advertising. Continue reading

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Next Generation Media October 2010 from Aegis Media

Next Generation Media Quarterly October 2010 View more presentations from Dan Calladine.

Posted in Creating Content, Emerging Flavors, Fresh off the Stove, Geolocation, Mobile, Online Video, Social Media, Whole Grain Blends | Tagged , , , , , , , , , | Leave a comment

Things to Consider When Trying to Earn Media

Given the speed with which marketers are trying to get campaigns out into market, the rush to get consumers to think about your brand frequently results in Frankensteined layers of marketing communication. Continue reading

Posted in Bought, Owned and Earned, Emerging Flavors, Social Media, Whole Grain Blends | Tagged , , , , , , , | 1 Comment

Big Brother is Watching You

The infamous phrase out of George’s Orwell’s 1984 sci-fi novel not only set the stage of what was to transform our future, but appeared to be a phenomenon that could only happen far into the future — a time when cars would fly and we all had personal maid robots named Rosie. Continue reading

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Content Creation is Value Creation

People will share their version of a brand’s story with other people, but they don’t care to listen to the brand’s own story. So why bombard them instead of giving something for people to talk about? Continue reading

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Next Generation Media July 2010 from Aegis Media

Next Generation Media Slideshare deck. Continue reading

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Mobile – Depositing Grandma’s Birthday Check, Just Got That Much Easier

This could possibly be the coolest thing in personal checking since online banking. Continue reading

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Google’s Making a Splash in Travel

Google’s desired acquisition of a travel data provider may completely alter the travel landscape on the web. Continue reading

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