ThinkNear helps advertisers target mobile ads based on location and real-world context – solving hyper-local.
Founded in January 2011, ThinkNear connects advertisers to consumers based on where they are, what they are doing, and what is happening around them, “situational targeting,” and it allows advertisers to talk to consumers while taking into account their real-world situations.
Situational targeting is the mechanism in which advertisers can connect to consumers with relevant messages based on where they are, what they are doing, and what is happening around them. ThinkNear uses the most precise location targeting capabilities, with 100 meter granularity, and combines it with various real-time data, such as weather, traffic, population density, and local events, in order to engage users with perfectly relevant ads to their exact situation. These ads are presented to consumers on mobile apps and websites that they are already using.
- Precise location: Accurate within 100 meters of any location
- Performance: Situational targeting increases campaign performance
- Reporting: Map-based reporting so you can see where your clicks happened
ThinkNear’s CEO, Eli Portnoy, states that “to really do hyperlocal campaigns of scale, you need to start off with a very big base of impressions. In that sense we’re a universal buying club when we’re plugging into a bunch of different inventory sources, and providing advertisers with one access point, to go out and get that inventory.”