Category Archives: Fresh off the Stove

ThinkNear’s Mobile Ads Solves HyperLocal

Posted on September 28, 2012 by Kevin Collins

ThinkNear helps advertisers target mobile ads based on location and real-world context – solving hyper-local. Continue reading →

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Zynga Prepares to file IPO

Posted on June 28, 2011 by Kevin Collins

Social gaming juggernaut Zynga is reportedly preparing to file registration documents with the SEC as early as Wednesday Continue reading →

Posted in Casual Gaming and Console, Emerging Flavors, Fresh off the Stove, Social Media | Tagged , , | Leave a comment

Nintendo Unveils Successor to the Wii: Wii U

Posted on June 7, 2011 by Kevin Collins

Nintendo of Japan unveiled the prototype of its next home video game console, the successor to the Wii, here on Tuesday at the annual E3 convention. Continue reading →

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Forever 21 Creates Innovative Hologram Fashion Shows

Posted on May 5, 2011 by Kevin Collins

Fashion retailer Forever 21 is using holograms in the place of live models in a series of fashion shows being held this summer and fall. Continue reading →

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SocialVibe Raises $20M for Social Engagement Apps

Posted on March 29, 2011 by Kevin Collins

Digital ad technology firm SocialVibe today announced it has secured $20 million in equity financing from Norwest Venture Partners. SocialVibe handles “engagement” advertising for Zynga’s network of social games, and a slew of other popular apps and publishers. Continue reading →

Posted in Casual Gaming and Console, Classic Favorites, Content Integration/Product Placement, Emerging Flavors, Fresh off the Stove, Social Media | Tagged , , , , , | 1 Comment

Twitterati Upset Over New Mobile Ad Tool

Posted on March 8, 2011 by Kevin Collins

Twitter’s devout user-base is caught off guard by the new intrusion of mobile ads and surprised over the company’s new push into mobile advertising. Continue reading →

Posted in Digital Privacy, Emerging Flavors, Fresh off the Stove, Mobile, Social Media, Uncategorized | Tagged , , , , , , | Leave a comment

New iPad – Thinner, Faster and more Productive

Posted on March 7, 2011 by Kevin Collins

New iPad 2 available in March, thinner, faster, lighter and front and rear cameras Continue reading →

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iPads Taking Flight

Posted on February 28, 2011 by Media Roni Staff

FAA just approved pilots to use maps on the iPad while in-flight rather than paper Continue reading →

Posted in Classic Favorites, Fresh off the Stove, Mobile | Leave a comment

SuperBowl Earned Media CPM

Posted on February 11, 2011 by Media Roni Staff

Check out Kantar video’s Super Bowl Ad Study for 2011 that shows the top 10 performing ads that earned over $1 million in media through online video in the first three days Continue reading →

Posted in Broadcast, Fresh off the Stove, Online Targeting, Online Video, Search | Tagged , | Leave a comment

TV and Digital Sitting in a Tree… : Multi-Screen Viewing

Posted on December 10, 2010 by Media Roni Staff

Yahoo has released a mobile study showing how people are utilizing their mobile phones during commercial breaks while viewing television. Using data across their mobile properties during major live TV events, Yahoo revealed that activity on their mobile app increased by 12% during commercial breaks and by 125% on Yahoo News through mobile browsers. Continue reading →

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