Category Archives: Rich Media

ValueClick Acquires Greystripe

Online advertising company, ValueClick announced on Monday April 25, stated that it will acquire mobile advertising network Greystripe for $70 million in cash. Continue reading

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Rich Media – To Infinity and Beyond Standard Banners

In essence, the difference between standard banners and rich media banners is the file format. That is the simplest way to put it but in terms of providing value to a marketer, that is a much longer conversation. Continue reading

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