Category Archives: Out of Home

Create an Augmented-Reality Race Course with Red Bull’s Racing App

Red Bull Augmented Racing is a first-ever mobile racing game that allows you to create your own racetrack by scanning Red Bull cans laid out in a track shape (iPhone 4, iPhone 3GS or iPod Touch 4th generation required). Continue reading

Posted in Casual Gaming and Console, Content Integration/Product Placement, Emerging Flavors, Mobile, Out of Home, Social Media, Uncategorized | Tagged , , | Leave a comment

Reach Out and Touch Someone: NFC

We’ve all heard seen the explosion in new OOH formats, all with a different twist on driving consumer interaction and engagement. Whether paired with live SMS servers, GPS, RFID, or Bluetooth, there are more and more ways for consumers to … Continue reading

Posted in Digital Out of Home, Mobile, Out of Home | Tagged , , , , | Leave a comment

Sociable Media

Check out this Posterscope produced paper that explores the integration opportunities between OOH, mobile, online social media and real world social networks. Continue reading

Posted in Bought, Owned and Earned, Classic Favorites, Out of Home, Social Media | Leave a comment

Outdoor Advertising: An Evolving Landscape

The outdoor advertising industry continues to reinvent itself in order to remain a relevant player in a constantly transforming field. Continue reading

Posted in Classic Favorites, Digital Out of Home, Emerging Flavors, Out of Home | Tagged , , | Leave a comment