WSJs: “All Things Digital”- One Year After IPO, Facebook's Biggest Bets Could Take a Long Time to Pay Off May 18, 2013The products that could do well for Facebook's bottom line still have a long way to go. Will Wall Street stay patient? […]Mike Isaac
- Yahoo Falls For Tumblr, Google I/O, and Bill Gates on Steve Jobs — 10 Things You Need to See on AllThingsD This Week May 18, 2013The week in AllThingsD, in one convenient post. You're welcome! […]Eric Johnson
- The Galaxy S4 Is Samsung's Fastest Shipping Smartphone Ever May 18, 2013When is a sale not a sale -- at least not the kind of sale most people think about? When the phone guys report their numbers. […]John Paczkowski
- One Year After IPO, Facebook's Biggest Bets Could Take a Long Time to Pay Off May 18, 2013
Category Archives: Analytics
Emotion Recognition Technology
Affectiva’ s Affdex is a new way to collect and communicate emotion data over the web. Utilizing cameras on personal PCs, Affdex is able to capture facial expressions and gestures while people interact with media, TV creative, or other online experiences Continue reading
Posted in Analytics, Branding, Classic Favorites
Tagged Affectiva, Creative Testing, Emotion Recognition Technology, Focus Groups
1 Comment
Salesforce Purchases Radian6 for $326 million
Salesforce.com recently acquired Radian6, a social media monitoring service, for $326 million in cash and stock. Continue reading
Posted in Analytics, Classic Favorites, Emerging Flavors, Online Targeting, Social Media
Tagged Facebook, LinkedIn, Radian6, Salesfore.com, Twitter
Leave a comment
Video Should Shift to “Cost-per-View”
Video advertising should shift from just utilizing impressions and move towards a metric that captures a more quality measure of engagement, “Cost Per View.” Continue reading
Posted in Analytics, Online Targeting, Uncategorized
Tagged Cost-per-view, video, video advertising
Leave a comment
An Analysis of Regression Analysis
Analysis is the process of deciphering a subject matter to better understand and inform decisions. Purpose here is to better understand analysis itself by taking a closer look at the subject; and therefore prepare advertising professionals for the measurement and success metrics conversations that take place with clients.
Continue reading
Posted in Analytics, Classic Favorites
Tagged analysis, metrics, regression analysis
Leave a comment