Category Archives: Bought, Owned and Earned

Sociable Media

Posted on November 15, 2010 by Media Roni Staff

Check out this Posterscope produced paper that explores the integration opportunities between OOH, mobile, online social media and real world social networks. Continue reading →

Posted in Bought, Owned and Earned, Classic Favorites, Out of Home, Social Media | Leave a comment

Things to Consider When Trying to Earn Media

Posted on August 4, 2010 by Tavo Castro

Given the speed with which marketers are trying to get campaigns out into market, the rush to get consumers to think about your brand frequently results in Frankensteined layers of marketing communication. Continue reading →

Posted in Bought, Owned and Earned, Emerging Flavors, Social Media, Whole Grain Blends | Tagged , , , , , , , | 1 Comment