Category Archives: Creating Content

livefyre to bloggers – its about the comments…too

Companies like livefyre and Disqus are looking to help organize the comments section of blogs and actually make them valuable Continue reading

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Next Generation Media October 2010 from Aegis Media

Next Generation Media Quarterly October 2010 View more presentations from Dan Calladine.

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Dexter – Stepping beyond TV and into an Alternate Reality

With all the success of the show it would seem like the need to engage the fan base to help draw them in for the 5th season premiere yesterday wouldn’t even be necessary, right? After all, a dedicated fan base shouldn’t need any additional incentives to keep their interests peaked when in between seasons. Continue reading

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Rich Media – To Infinity and Beyond Standard Banners

In essence, the difference between standard banners and rich media banners is the file format. That is the simplest way to put it but in terms of providing value to a marketer, that is a much longer conversation. Continue reading

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Content Creation is Value Creation

People will share their version of a brand’s story with other people, but they don’t care to listen to the brand’s own story. So why bombard them instead of giving something for people to talk about? Continue reading

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