Category Archives: Search

SuperBowl Earned Media CPM

Check out Kantar video’s Super Bowl Ad Study for 2011 that shows the top 10 performing ads that earned over $1 million in media through online video in the first three days Continue reading

Posted in Broadcast, Fresh off the Stove, Online Targeting, Online Video, Search | Tagged , | Leave a comment

Head“lie”nes

Whether we want to believe it or not we have become “skimmers.” We observe endless content and by the power of a headline, we are encouraged to click and read on—or move on… Continue reading

Posted in Classic Favorites, Search | Tagged , , , , | 1 Comment