WSJs: “All Things Digital”- Dish Drops Out of the Bidding for Sprint June 18, 2013Dish said the "extreme deal protections" included in Sprint's revised pact with SoftBank made a counterbid impossible. […]John Paczkowski
- Nvidia to License Its Graphics Chip Technology June 18, 2013Cores for sale. […]Arik Hesseldahl
- Adobe Q2 Profit Down 66 Percent as Expenses Rise June 18, 2013Adobe Systems Inc.'s fiscal second-quarter earnings fell 66 percent as the software company recorded weaker product sales and higher operating expenses, through subscriptions for creative services continued to strengthen. […]Nathalie Tadena
- Dish Drops Out of the Bidding for Sprint June 18, 2013
Category Archives: Online Targeting
Salesforce Purchases Radian6 for $326 million
Salesforce.com recently acquired Radian6, a social media monitoring service, for $326 million in cash and stock. Continue reading
Posted in Analytics, Classic Favorites, Emerging Flavors, Online Targeting, Social Media
Tagged Facebook, LinkedIn, Radian6, Salesfore.com, Twitter
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New Facebook Job Site
BranchOut, a new career website that launched in July, wants to connect job candidates and employers Continue reading
Posted in Classic Favorites, Emerging Flavors, Online Targeting, Social Media, Uncategorized
Tagged Branchout, Connect, Facebook, jobs, LinkedIn, Recruiters
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Video Should Shift to “Cost-per-View”
Video advertising should shift from just utilizing impressions and move towards a metric that captures a more quality measure of engagement, “Cost Per View.” Continue reading
Posted in Analytics, Online Targeting, Uncategorized
Tagged Cost-per-view, video, video advertising
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SuperBowl Earned Media CPM
Check out Kantar video’s Super Bowl Ad Study for 2011 that shows the top 10 performing ads that earned over $1 million in media through online video in the first three days Continue reading
Posted in Broadcast, Fresh off the Stove, Online Targeting, Online Video, Search
Tagged online video, super bowl
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Self Destructive Do Not Track Behavior
Seems like do not track policies are being put into place by voluntarily by all the major browser developers with a push from the FTC. Strangely enough some of these browser developers also own some of the largest ad exchanges and ad networks around, like Google and Microsoft Continue reading
Posted in Digital Privacy, Direct Response, Online Targeting
Tagged browser, cookie, do not track, google, microsoft, opt-out, targeting, tracking
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livefyre to bloggers – its about the comments…too
Companies like livefyre and Disqus are looking to help organize the comments section of blogs and actually make them valuable Continue reading →